Social Media Marketing event to be held Thursday, March 25th at the Frontiers of Flight Museum in Dallas benefiting scholarships for the College of Mass Communications at Texas Tech University, for the enrichment of young professionals and established business owners alike.

• Keynote Speaker Brett Tabke – CEO/Founder of Webmasterworld.com and the famous Pubcon internet marketing conferences.

• Nick Bombersbach, Director of Digital Marketing and Customer Experience for JCPenney, is responsible for developing and executing JCPenney’s digital and eCommerce strategy. Hear how JCPenney has found a way to effectively incorporate Social Media and Digital Marketing in their marketing strategy.

• Christi Day and Alice Wilson – Social Media specialists for Southwest Airlines who are in charge of the daily social media strategy for the airline.

• Tony Wright, with more than ten years of hands-on and strategic experience in interactive marketing and a background in traditional and interactive public relations and journalism, has spent his career building search engine marketing teams. Wright is a sought after speaker at industry events designed to create or enhance interactive advertising and search engine marketing.

• Sam Bradley, Ph.D., assistant professor of advertising is a front runner in Social Media Analysis whose research focuses on current trends in social media.
  

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• Tom Johnson, Ph.D., is the Formby Regents Professor in Convergent Media. Both professors will discuss the importance of integrating social media trends into classroom instruction and conducting analytical research of the effects of social media.

Event Costs (proceeds benefit scholarships for the College of Mass Communications at Texas Tech University)

$1,000 table sponsorships available for a table of 8

$100 per person or $75 for young professionals (under 30)

Get more details and order a ticket here.

What/Why:
For the first time ever, Yelp Dallas is throwing our biggest party to date at 2616 Commerce!

Get your figure in check for this Yelptastic soireé, filled with local couture, stylish libations and glitzy vibrations. We’ve lined up some of the best complimentary drinks, food and entertainment to keep you buzzin’ all night long!

When: Thursday, March 11, 2010
Where: 2616 Commerce
Time: 8:00pm-10:00pm
RSVP info: Sign up for Yelp! if you are not already a member, go here and Click on the RSVP button up at the top right section of this page. It’s free!

***PLEASE NOTE THAT IF YOU’RE AN ELITE MEMBER, YOU NEED TO RSVP THROUGH THE DALLAS ELITE CALENDAR!***

Drinks:
- Maker’s Mark
- Dulce Vida Tequila
- Lone Star beer
- Barefoot Wine and Bubbly, proud sponsors of the DALLAS International Film Festival

Food:
- Lumi Empanada & Dumpling Kitchen
- Sambuca
- BUZZBREWS Kitchen
- Arcodoro Pomodoro
- Cyclone Anaya’s
- Society Bakery

Fun Stuff:
- Live runway shows featuring trendsetting designers, sponsored by The Pin Show and model hair by Live Hair Group
- An interactive photo booth to show your crazy side, sponsored by Smilebooth
- DJ Jonathan Ackerman of the Moongoons, spinning on equipment sponsored by Blake Ward Equipment Rental & DJ Services

More surprises will be added soon, so keep an eye on this event calendar for all the glitzy details and updates!

This will be the biggest event in Yelp Dallas’s history, and we’re opening up the celebration to Elites (http://www.yelp.com/elite) and regular yelpers. If you’d like to attend, RSVP at the top of the page. If you’ve got friends that want to take part, have them open up a Yelp account and sign up too!

All guests must be 21+, invitation is nontransferable and RSVP is required. There will be security on-site and IDs WILL be checked at the door. Confirmation emails will be sent out before the event to guarantee your spot on the list and you must receive one to attend. Each RSVP guarantees only one spot on the list; no “extra” guests will be allowed in with one RSVP (so please ask all of your friends to RSVP separately).

GET MORE DETAILS AND RSVP.

The headline social media speakers at the first annual Social Business Boot Camp include Ori Bengal, a.k.a. “Couch Surfing Ori,” the event M.C. , speaking on Getting Out There, From a Guy Who Is Really Out There. Ori is an Interactive Adventurist who has consulted with a virtual who’s who of social media rock stars and business elite. Rick Burnes, Inbound Marketing Manager at HubSpot, will present Inbound Marketing: Get Found Using Google, Social Media and Blogs, an Amazon Best Seller, and Shama Kabani, President of The Marketing Zen Group, will discuss her book, The Zen of Social Media Marketing, available in stores April 2010. Both books will be provided to workshop attendees. Event sponsors include LinkedIn, Food Beyond the Box, Million Vodka, SticViews, Support Big D, and Urban Interact, which is also producing the event. You meet Ori and Shama along with the whole day workshop by registering here: www.SocialBusinessBootCamp.com/NBCF.

“It isn’t a question of if companies will begin to use social media marketing, but when,” said Shama Kabani. “The Social Business Boot Camp will set a high benchmark for other social media events,” continued Kabani.

Additional segments include: Personal Branding, Developing an Effective Social Media Policy for Your Company, and an open forum discussion lead by an all-star Social Media Business Panel. The panel will feature leading-edge companies who will share how they are leveraging social media to support their initiatives and will answer audience questions for real-time advice from some of the most knowledgeable marketing and social media experts in Dallas. For a full list of speakers, topics, and day’s agenda go here. The social media workshops will be followed by a Social Networking Happy Hour where attendees can mingle with other like-minded professionals, entrepreneurs, business owners, HR, recruiters, sales professionals, marketers, journalists, bloggers, PR professionals and other social media enthusiasts.

“We’re so proud to be a part of this event. A portion of every ticket sold will be donated to National Breast Cancer Foundation, which helps a very deserving charity while benefiting our local business community,” said Beverly K. Garvin, CEO of Urban Interact, Inc.

The event is expected to sell out, but General Admission, VIP, and Happy Hour Only tickets can be purchased here, and package deals on sets of five and ten tickets are available.

About Urban Interact:

Headquartered in Dallas, TX, Urban Interact develops unique online marketing strategies that intrigue, inform and inspire website visitors to engage with brands to deliver profitable, long-term results through interactive web presence, inbound marketing strategies, social media solutions, loyalty programs, and branding. The company’s tagline, Attract * Engage * Convert * Repeat!™, is not only how they market the company, it’s the “secret sauce,” and is the driving force behind the success of each client project. For more information, visit http://www.UrbanInteract.com

Neil Lemons is the founder of the Social Media Dallas News site and the lead SEM Strategist at The Marketing Zen Group, a social media marketing company offering website design, SEO, and pay-per-click. Check out their latest articles about using social media as a marketing tool.

This month’s social media expert speaker is Aaron Strout. Here are a few of the details before I tell you about Aaron.

Social Media Club’s February’s Agenda:

1. Welcome and intro to speaker - Jessica Nunez @NunezPR

2. Featured Speaker - Aaron Strout, CMO of Powered, Inc.

3. Sponsor Introduction - TBD

4. Post Event Tweetup at Bengal Coast

About our Speaker

Aaron Strout @AaronStrout
Chief Marketing Officer
Powered

Aaron Strout @aaronstrout

As the head of marketing at social media agency, Powered,

Social Media & Powered Company Voice Aaron Strout’s Bio

Aaron focuses not only on day to day marketing activities but also provides a social voice for the company. In this role, Aaron continues with his speaking, blogging, podcasting and social networking activities with an eye toward creating awareness and lead generation for the company. Prior to joining Powered, Aaron was the Vice President of Social Media at Mzinga, a Burlington, Massachusetts-based provider of online communities and social networks for businesses. In this role, Aaron focused on tapping into the power of social media for business.

In addition to his knowledge of the interactive and new media landscape, Aaron has more than 15 years of online marketing and advertising experience, with a strong background in integrated and online marketing. Before joining Mzinga, Aaron worked at Fidelity Investments in their retail division, with a focus on online and acquisition marketing. Aaron’s work at Fidelity revolved around Web strategy & marketing, as well as the development of interactive and print campaigns, including direct mail, e-mail, banner & print ads, and event marketing.

Aaron is a founding member and former president of (BIMA) and a member and former board member of the Massachusetts Innovation & Technology Exchange (MITX). Aaron is an interim board member for the prestigious Social Media Club. He will be part of a team responsible for creating standards around social media and community. He also sits on the advisory board for BuzzGain (recently acquired by Meltwater News), SavvyAuntie.com, Dialog and the Social Media Marketing Institute. For details on signing up to hear Aaron speak, sign up here.

What I Learned from Social Media People Reporting on Brogan

Several of the articles below cover what Brogan spoke about, the takeaways, and what some bloggers didn’t learn. The editorial aftermath from Brogan’s talk reinforced to me on how people respond to headlines. Two of the most popular blog post tweets: Three Things Chris Brogan Didn’t Teach Me & SMC Dallas and Chris Brogan: a Night of Great Disappointments. Both sound like they are going to be negative and/or controversial commentary on the well-liked Brogan. They were not, but they did get the most attention. Often users retweet, digg, stumble, or share other links without even reading the content or clicking on the link. There are certain psychological triggers which can cause a piece of content to go viral, being controversial or adversarial is one.  That’s social media for you. I do have to say, Brett Duncan’s post was quite hilarious and his personal, self-debasing, style makes you want to keep reading his company blog.

Via the hashtag #smcdallas, below are nine original blog posts and one video with recaps of the event in the words of the attendees.

Official Social Media Dallas Blog’s Commentary on Chris Brogan’s visit

Highlights from the Jan. 21 Chris Brogan Event
Follow: @dallassmc

Three Things Chris Brogan Didn’t Teach Me
Follow: @saykay

SMC Dallas and Chris Brogan: a Night of Great Disappointments
Follow: @BDunc1

Highlights from Chris Brogan’s Dallas Visit, Jan. 21, 2010
Party Pics from @DallasSMC’s @ChrisBrogan Event. Ah, good times.
Follow: @OhSoCynthia

Highlights from Chris Brogan Event via SMCDallas
is7 Web Developer Comments on Chris Brogan’s Social Media Event at SMCDallas
Follow: @is7Interactive

Every Day Business Tips from Social Media Author Chris Brogan
Follow: @LaurieShook

5 lessons from @ChrisBrogan’s #smcdallas event (hint: marketing all comes down to building genuine relationships)
Follow: @marcelosomers

Chris Brogan Coaches Dallas’ Social Media Farm Team
Follow: @ellagantz

Brogan’s ten year veteran status in using social media for both web and mobile technologies to build digital relationships for businesses, organizations, and individuals has lead him to speak, writes expert articles and blog post, and rise him to authority status. Chrisbrogan.com is a top 10 blog on Advertising Age Power150 and on Technorati. He is also the best selling co-author of the recently released book Trust Agents.

About Me - Neil Lemons

For almost five years, I have worked behind-the-scenes to help create exposure, traffic, leads, and sales through major search engines like Google, Yahoo!, and Bing. Having a diverse background in copywriting, advertising, marketing, and sales, I have been blogging since 2001 and using traditional SEO and SEM tactics for companies since 2005. I’ve been involved in Social Media sites since 2001, networking, promoting and building community on: Livejournal, MySpace, Friendster, Facebook, YouTube, Twitter, Tumblr, and others.  Currently I am the lead SEM Strategist at MarketingZen.com, a social media marketing company. SocialMediaDallas.com  was started as an organization to provide social media news, events, experts, and knowledge about Social Media Marketing techniques, strategies, conferences, seminars, and technology breakthroughs. Follow me on Twitter: @Neil_Lemons.

Dallas Police started a fan page on Facebook Tuesday and already have over 400 fans. Posting items such as community watch info and news, as well as pictures of police cars and other sites, Dallas PD has joined the ranks of other government entities participating in social media. They are also on Twitter and have a YouTube Channel, in which they occasionally upload crime video like our own Dallas version of COPS.

Do you think this is necessary? Should every government entity “get social?”

Read the article.

Related Articles
Dallas Police Department Sharing Information Through Social Media

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This fall social media expert J.R. Atkins ( @JRAtkins) and guest speakers breakdown social media hot topics into a three part interactive series. Whether you need you need to learn legal pitfalls of social media, how to write your company’s social media marketing plan or how to calculate the return on investment of social media campaigns, it will all be discussed and broken into digestible amounts of information. Don’t be lost in the sea of social media. RSVP today by email or phone (214-741-6330) to reserve your complimentary seat at Social Media Seminar 2009.

Get more info and the itinerary for the series here.