The folks over at Social Media Club Dallas have done it again. They are consistently bringing together to hear social media best practices from agencies, corporate marketers, and professional consultants.

This month’s social media expert speaker is Aaron Strout. Here are a few of the details before I tell you about Aaron.

Social Media Club’s February’s Agenda:

1. Welcome and intro to speaker - Jessica Nunez @NunezPR

2. Featured Speaker - Aaron Strout, CMO of Powered, Inc.

3. Sponsor Introduction - TBD

4. Post Event Tweetup at Bengal Coast

About our Speaker

Aaron Strout @AaronStrout
Chief Marketing Officer
Powered

Aaron Strout @aaronstrout

As the head of marketing at social media agency, Powered,

Social Media & Powered Company Voice Aaron Strout’s Bio

Aaron focuses not only on day to day marketing activities but also provides a social voice for the company. In this role, Aaron continues with his speaking, blogging, podcasting and social networking activities with an eye toward creating awareness and lead generation for the company. Prior to joining Powered, Aaron was the Vice President of Social Media at Mzinga, a Burlington, Massachusetts-based provider of online communities and social networks for businesses. In this role, Aaron focused on tapping into the power of social media for business.

In addition to his knowledge of the interactive and new media landscape, Aaron has more than 15 years of online marketing and advertising experience, with a strong background in integrated and online marketing. Before joining Mzinga, Aaron worked at Fidelity Investments in their retail division, with a focus on online and acquisition marketing. Aaron’s work at Fidelity revolved around Web strategy & marketing, as well as the development of interactive and print campaigns, including direct mail, e-mail, banner & print ads, and event marketing.

Aaron is a founding member and former president of (BIMA) and a member and former board member of the Massachusetts Innovation & Technology Exchange (MITX). Aaron is an interim board member for the prestigious Social Media Club. He will be part of a team responsible for creating standards around social media and community. He also sits on the advisory board for BuzzGain (recently acquired by Meltwater News), SavvyAuntie.com, Dialog and the Social Media Marketing Institute. For details on signing up to hear Aaron speak, sign up here.

This post isn’t like everyone else’s. I know the only people reading this are already familiar with Brogan and the social media club, so after a quick intro, I’ll get to the goods. Veteran social media trainer and top blogger Chris Brogan spoke to the Social Media Club of Dallas last Thursday to a room packed with over 200 advertising, marketing, personal branding, and business professionals on how to cultivate online relationships for business using the same principles with new tools.

What I Learned from Social Media People Reporting on Brogan

Several of the articles below cover what Brogan spoke about, the takeaways, and what some bloggers didn’t learn. The editorial aftermath from Brogan’s talk reinforced to me on how people respond to headlines. Two of the most popular blog post tweets: Three Things Chris Brogan Didn’t Teach Me & SMC Dallas and Chris Brogan: a Night of Great Disappointments. Both sound like they are going to be negative and/or controversial commentary on the well-liked Brogan. They were not, but they did get the most attention. Often users retweet, digg, stumble, or share other links without even reading the content or clicking on the link. There are certain psychological triggers which can cause a piece of content to go viral, being controversial or adversarial is one.  That’s social media for you. I do have to say, Brett Duncan’s post was quite hilarious and his personal, self-debasing, style makes you want to keep reading his company blog.

Via the hashtag #smcdallas, below are nine original blog posts and one video with recaps of the event in the words of the attendees.

Official Social Media Dallas Blog’s Commentary on Chris Brogan’s visit

Highlights from the Jan. 21 Chris Brogan Event
Follow: @dallassmc

Three Things Chris Brogan Didn’t Teach Me
Follow: @saykay

SMC Dallas and Chris Brogan: a Night of Great Disappointments
Follow: @BDunc1

Highlights from Chris Brogan’s Dallas Visit, Jan. 21, 2010
Party Pics from @DallasSMC’s @ChrisBrogan Event. Ah, good times.
Follow: @OhSoCynthia

Highlights from Chris Brogan Event via SMCDallas
is7 Web Developer Comments on Chris Brogan’s Social Media Event at SMCDallas
Follow: @is7Interactive

Every Day Business Tips from Social Media Author Chris Brogan
Follow: @LaurieShook

5 lessons from @ChrisBrogan’s #smcdallas event (hint: marketing all comes down to building genuine relationships)
Follow: @marcelosomers

Chris Brogan Coaches Dallas’ Social Media Farm Team
Follow: @ellagantz

Brogan’s ten year veteran status in using social media for both web and mobile technologies to build digital relationships for businesses, organizations, and individuals has lead him to speak, writes expert articles and blog post, and rise him to authority status. Chrisbrogan.com is a top 10 blog on Advertising Age Power150 and on Technorati. He is also the best selling co-author of the recently released book Trust Agents.

About Me - Neil Lemons

For almost five years, I have worked behind-the-scenes to help create exposure, traffic, leads, and sales through major search engines like Google, Yahoo!, and Bing. Having a diverse background in copywriting, advertising, marketing, and sales, I have been blogging since 2001 and using traditional SEO and SEM tactics for companies since 2005. I’ve been involved in Social Media sites since 2001, networking, promoting and building community on: Livejournal, MySpace, Friendster, Facebook, YouTube, Twitter, Tumblr, and others.  Currently I am the lead SEM Strategist at MarketingZen.com, a social media marketing company. SocialMediaDallas.com  was started as an organization to provide social media news, events, experts, and knowledge about Social Media Marketing techniques, strategies, conferences, seminars, and technology breakthroughs. Follow me on Twitter: @Neil_Lemons.

A message from Mike Merrill, President of Social Media Club Dallas, on the Social Media Club Linkedin group announcing the opening for sign ups for the October 22nd, 2009, meeting.

——–

• Group: Social Media Club Dallas
• Subject: Announcement from Social Media Club Dallas

Hello Social Media Club Fans,

Registration is now open for the 10/22 event at http://smcdallas2.eventbrite.com . I was waiting to finalize details on our speaker.

Brad Mays, Vice President, Digital Media Strategy at Fleishman-Hillard Dallas will be joining us and sharing his insight on social media.

Thank you Moroch for hosting us again. We will start promptly at 6:30pm so please arrive early to network and eat the wonderful food, courtesy of Breadwinners Cafe.

*NOTE: Please don’t park in the Moroch Garage if you plan on joining us at the post event Tweetup at Bengal Coast.

I also want to remind everyone of the PRSA event 10/16. Register here: http://tinyurl.com/ycgg6cy .

I have some outstanding news to share about future speakers as well.

- Mike

Mike D. Merrill
President, Social Media Club Dallas
@mikedmerrill
Posted By Mike D. Merrill

Under new management and leadership Social Media Club is now back in business. With an impressive list of attendees at the upcoming meeting, this will be a fun-filled event with learning, real-life networking, and no doubt heap of new ideas flourishing. Chris Vary, Vice President of Weber Shandwick Digital Group located in Dallas, Texas will be speaking. Chris currently oversees leadership direction for American Airlines’ social media programs, including Facebook, YouTube, Twitter and LinkedIn. He leads a team of both American Airlines and Weber Shandwick employees that make up American Airlines Social Media. The session will be held at Moroch Partners with food provided by Bread Winners.

Read the rest of the social media event description on Event Brite and attend for only $6.00!