This is a guest post from Dallas-based Social Media Strategist Danielle Glick. She owns and operates the company DG Design. I asked her to analyze Roots’ on-site Social Media efforts in order to get an outside, objective opinion for one of PFSweb, my current employer’s, clients. She did an excellent job and I highly recommend her social media marketing services for small businesses.
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Social Media Report Card; A Case Study with Roots International
What is a Social Media Report Card?
A social media report card can be used to grade a company on how well they are using social media channels, either within their company’s web site, an external social media network, or their entire network of online social media channels. In the case of this article, we will use Roots International as a case study example.
Who is Roots International?
Americans may recognize Roots as the official apparel brand of the U.S. Olympics Team. Ironically, they are a Canadian company who also makes handcrafted leather bags and wallets, designer leather messenger cases, leather iPad cases and sleeves, full zip hoodies, men’s wrist watches, ladies wrist watches, and shoes. In other words, they make what you need to look athletic, rugged, and stylish. Read the rest of the review.
